Are you looking for a CMS platform for your business, but are confused between the dozens of options available?
I will try to explain in this article why Hubspot is the perfect choice for your business website. But, first, let us understand what exactly is a CMS and what is HubSpot CMS.
What is a CMS?
The full form of CMS is Content Management System. The low code software could be used by users with limited or no technical knowledge to create, edit, and publish content.
CMS has reduced the dependency on coding from scratch to create and manage websites. The minimal understanding and usage of coding make it a preferred choice for individuals and businesses.
The conventional way of getting a website created and managed involves hiring a third party or a team. Individual tasks like creating web pages, and storing & managing data, involve professionals with specific technical skills.
On the other hand, using a CMS will allow you to invest and focus on other significant parts of the business as the major functions are centralized.
HubSpot's CMS Hub
HubSpot CMS Hub is a content management system designed specifically for businesses and marketers. It is built on the HubSpot CMS platform which makes it one of the favorites for professionals.
The CMS has inbuilt tools for automation, marketing, sales, operation, SEO, etc. thus making it ideal for business growth.
Why is HubSpot CMS better than other CMS?
Marketing efforts are not only well planned and researched, but are continuous practice. The foremost benefit of HubSpot over other CMSes is it's being easy to use. I have compiled a comparative list of benefits of HubSpot CMS over other CMSes.
Criteria |
HubSpot |
WordPress |
EASY TO USE |
Yes |
Yes |
SECURITY |
Built-in |
Requires additional setup |
GLOBAL CDN |
Built-in |
Requires additional setup |
SECURITY |
Built-in |
Requires additional setup |
As a SaaS product, HubSpot CMS is built for security, speed, flexibility, and stability. It caters to the needs of the mid-market companies.
There are many other benefits of adopting HubSpot CMS. Here I have listed 4 reason why HubSpot CMS is better than the rest:
- SEO Friendly
HubSpot Marketing CMS is packed with SEO tools and recommendations that makes it easier to create SEO-optimized pages and content even for an amateur. It also lets you optimize the content for mobile, conversations, and search.
- Built for speed
As mentioned above, HubSpot’s CDN enables a fast page load time without requiring to configure or set up additional accounts.
- All Marketing Tools in one place
It gets difficult to open multiple windows and coordinate with different team members for different marketing functions. HubSpot CMS lets you manage all the tools in one place and thus, you can focus more on the core marketing efforts.
- What works for others might not work for you
HubSpot CMS lets you make marketing decisions based on the data.
Marketing as a versatile function requires constant updating and adoption of new policies. One might have to invest a lot of time and resources in implementing the changes strategies on the website while using other CMSes.
On the other hand, HubSpot CMS lets you make and manage the changes in no time. Thus, you can easily make necessary changes more efficiently.
Conclusion
We hope this article has helped you to understand the intricacies of CMS and the advantages of HubSpot over other traditional CMS platforms.
Feel free to let us know in the comments section below about your choice in this regard or if you are facing any issue. We are here to guide and resolve your problems.
You can also reach out to us for troubleshooting any complication that you may come across. If you represent a marketing agency, then you can also check our affiliate program to partner up and co-sale our products which can boost the conversions from business websites of your clients.
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